Apple Pay Coming to UK Retail Stores from July
Apple will bring its contactless payment system to the U.K. from next month, allowing users to simply place their iPhone near a sales point to make a purchase. Apple Pay has been expected in the U.K....
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UK Company Introduces Emojis for Password Protection Sites
Emojis are making their way to passwords, signalling a trend that that this could be – or we are hoping will be – implemented as an option across most password-protected online services. A UK...
View ArticleAre You a Fireworks or Bonfire Marketer?
Marketing is an attention game, and always has been. For most of our history we’ve focused on capturing immediate attention. A TV spot, a billboard, a print ad – they all request seconds of our focus –...
View ArticlePinterest Rolls Out Buyable Pins for iPhone and iPad
Pinterest is officially shoppable with the introduction of Buyable Pins, which allow users to purchase pinned products directly from their iPhone and iPad devices. After announcing Buyable Pins earlier...
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Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?
As part of its big e-commerce plan, Facebook is testing a new way to build virtual storefronts into business pages, allowing users to discover, view and purchase products within its ecosystem. Could...
View ArticleThe Social Commerce Fantasy
“We’re a social commerce startup. We’re trying to bridge the gap between people’s social streams and retail; it’s going to be huge.” It was January 2012, and this was the pitch I received from a small...
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8 Social Media Tips to Prep for 2015 Holiday Shopping Season
It’s never too early to build your strategy and start planning for the increased interest, activity, and sales online. As most people prepare for relaxing beach vacations and sunny park picnics,...
View ArticleTwitter: The Next Customer Care Channel
Gartner’s Jenny Sussin posted an article on LinkedIn last week regarding the impact of Twitter’s change in its direct message (DM) character limit policy. Essentially there is no longer a limit. This...
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How E-Commerce Sites Can Use Social Proof to Increase Conversions
Social proof is a powerful tool for marketers that when used effectively, can persuade more customers to convert. Online it takes many forms. An obvious one is the use of consumer reviews. But there...
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China’s E-Tail Revolution: Transform or Fail
If there’s one thing I’ve learned over my past few days in China, it’s that e-commerce dominates the digital marketplace. And with mobile-social platforms that integrate payments, such as the almighty...
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How interactive images are taking over e-commerce
Apu Gupta, chief executive and co-founder of Curalate. It’s no secret that images do better on social media than text-only posts, but making those images interactive could also drive revenue. By now,...
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How three brands used Pinterest to win consumers and why you should too
In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila. What does 2016 have in...
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How you can use social to reach consumers at micro moments
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up...
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How WeChat Wallet has kept QR codes alive in China
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce. Last...
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How China’s WeChat Wallet is going global
China’s WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Much has been written lately about the success of China’s social commerce...
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Why buy buttons haven’t taken off…yet
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons ahead of their time? In battle of the buy buttons last year, all of the major industry players – including...
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Five ways brands use the latest trends in Facebook advertising
Facebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand to market its services through the popular social network. It’s not always easy...
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How ecommerce brands use Instagram to reach their goals
Instagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with its recent business evolution. With a highly engaged community...
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How KLM uses China’s WeChat for customer service
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool that pools its WeChat...
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23 up-to-date stats and facts about Instagram you need to know
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing...
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